Criteria for Critiquing a Video

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If you’re in the hobby or business of producing videos, it is wise to analyze every video before submitting the video to YouTube or other video sharing websites. Quality can be measured in a variety of ways but you should always watch the video to ensure that it’s friendly to the eyes and ears. The below criteria can help you determine if the videos you produce are top quality or not.

Possible Criteria for Evaluating a Video
1. Photo/video quality
2. Sound quality
3. Is the author talking organized and well spoken?
4. Does the author present his/her facts in a clear and concise way?
5. Are the facts or information up to date and well researched?
6. What’s the purpose of the video?
7. Trustworthiness of The speaker
8. Ego
1. Photo/Video Quality
High quality videos often retain visitors longer than those with sub-par quality. Your visitor won’t appreciate a headache after watching a blurry square on the computer screen. Before you submitting a video to a video sharing site maybe take the time to watch the video yourself and determine how your visitor will feel. If you can’t upload a high quality video, at least attempt to offer a high definition version. Video quality is ranked of higher importance as soon as you begin shooting film for product reviews or videos that offer advanced instructions or how to’s. Make sure the image is clear and your viewer can see what you’re doing.

 

2. Sound Quality
Sound quality won’t necessarily make or break a video, but the viewers will want crisp sounds. Make an effort to make sure your voice is heard loud and clear! There should be no reason for your viewer to resort to turning their volume up to the max levels.
3. Organization
The main character of the video should be well organized and know their facts. Previous research on their chosen subject will help here. If the speaker has a tendency to speak fast or repeat tedious praises (umm, well, uhh, like, etc), then they should consider putting together a script or rehearsing till they feel comfortable.

4. How Is the Information Displayed
Is it obvious that the speaker has done research on their chosen subject? How knowledgeable does the speaker seem? This may require additional research on your end before being able to gauge whether or not the speaker is educated in the subject. If you’re already aware of some of the key points of the chosen subject, you may want to see if the speaker touches up on those same points as well. If the information passes the legitimacy test, it’s time to look at the date the video was submitted. If you’re doing research for a paper or other particular interest, you want to be sure that you’re only obtaining information from up to date sources! This is extremely important!
5. What’s The Purpose of the Video
If you’re doing research on the video or you just want to test the creditability of the video, it helps to stand back and look at the video with an objective eye. Does the video attempt to persuade it’s viewers towards on particular option/situation? What is the purpose of the video? Is it filmed in a non- biased manner?
6. Legitimacy or Credibility of the Speaker
Continuing from the purpose of why the video was created, it may be useful to determine the credibility of the speaker. Is the speaker famous or popular in any particular circles? Especially in the subject they’re filming for? You can increase your chances of finding more credible information by watching the videos from the people who are passionate in their subjects. Avoid obtaining information from a video where the creator of the video seems to be interested in only your money.
7. Credibility of the Video
Think for a moment to determine how you found the video. Did you find the video on the first page of the search engine or video sharing site? Or did you have to really dig to find it? The video or information presented within the first couple of pages of a search result is usually the most related. If you found the video on a Google search, the video had to undergo an extreme ranking process to be able to beat it’s competitors. Take this into account when you’re looking for credibility and quality information.
8. Ego
This should be read by both the viewer and the creator of videos. During the creation of the film the creator should of filmed with an objective yet open mind. If upon watching the video and it seems the author is attached to a particular point or even full of themselves, you should probably pick another video instead. The Ego has nothing to do with providing quality information. The video from an egoistic author will change nothing.

 

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